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Guangzhou Liuhua Market, once the historic site of the Canton Fair (China Import and Export Fair), has transformed into a leading global hub for clothing wholesale and cross-border trade. Located at 117 Liuhua Road, Yuexiu District, this 200,000-square-meter complex integrates exhibitions, fashion retail, and cultural tourism, leveraging its historical legacy as a symbol of China's foreign trade.
In 2021, Liuhua Market became a pilot zone for market procurement trade and launched LIUHUAMALL, China's first cross-border vertical e-commerce platform developed by a professional market, combining traditional wholesale with digital innovation. By 2025, its collaboration with nearby landmarks like the Dongfang Hotel and Yuexiu Exhibition Center has positioned it as a business-tourism-culture fusion destination, attracting international buyers and tourists.
Key events like the 2024 Liuhua International Fashion Festival, featuring drone light shows and global buyer summits, have further solidified its reputation. With over 2,000 OEM/ODM suppliers and exports spanning 60+ countries, Liuhua Market remains a cornerstone of Guangzhou's title as the "Capital of China's Garment Trade."
