legal-articleCenter-specificArticle
流花商城产品和服务定向展示功能细则
Designated Display Service
第一章 定义
Definition
1.“用户”，是指同意并遵守《流花商城会员服务协议》的流花商城用户/会员（以下简称“用户”或“您”）。
1. "User" refers to LiuHua Mall users/members (hereinafter referred to as "Users" or "you") who agree to and abide by the "Terms & Conditions of Use” of LiuHua Mall.
2.“卖家”，是指在流花商城上注册账号并通过商城销售产品和/或服务的用户。
2. "Seller" refers to a user who has registered a Seller Account with LiuHua Mall and to list and sell products and/or services through Liuhuamall.com.
3.“买家”，是指在流花商城注册账号并通过商城购买产品和/或服务的用户。
3. "Buyer" refers to a user who has registered a Buyer Account on LiuHua Mall and purchased products and/or services through the liuhuamall.com.
4.“定向展示”，是指流花商城卖家对其在流花商城上架的产品/服务的展示内容、展示对象进行选择和控制，确保仅卖家指定、认可的用户方可访问特定产品/服务的样板图片、视频，以保障卖家商业秘密和竞争力。
4."Designated Display" means that LiuHua Mall’s Sellers may select and control the contents and objects of the display of their products/services on LiuHua Mall, to ensure that only the Users designated and approved by Sellers can access and visit the pictures or videos of such specific products/services to protect Sellers’ trade secrets and their competitiveness.
第二章 产品和服务上架展示普适性规则及卖家责任
General Rules for the Display of Products and Services on LiuHua Mall and Sellers’ Responsibilities
1.卖家应根据流花商城产品上架展示相关规则、说明或指引上架产品/服务，编辑、上传：产品名称、属性/性能、基本描述/介绍、规格、价格、备货状态、销售方式、运费等图文视频信息。若卖家未特别设置，流花商城默认卖家所上传的产品和服务信息对平台所有用户公开，平台用户（包括匿名用户和未登录用户）均可无条件、无限量访问、浏览前述信息。
1.Sellers shall be responsible for uploading of product pictures or video, descriptions, specifications, price, stocking status, sales method, freight, etc. of products/services according to the policy, instructions, or guidelines for displaying such products/services on the LiuHua Mall. If the Seller does not specifically set any limitation, it is deemed the Seller is open to all Users for the information uploaded by the Seller, and all Users (including anonymous Users and unlogged Users) can unconditionally and unlimitedly access and browse the aforementioned information.
2.卖家应对其在流花商城所上载、传送、分享和展示发布的文字、资料、图片、视频图像、版式设计、字体等信息的真实性、合法性、合规性、正确性、准确性负责，承诺其已享有完整知识产权或已获得合法授权，不存在违反法律法规或侵犯他人合法权益的情形。如卖家违反本条规定或《流花商城会员服务协议》中的相关规定造成流花商城/流花商城运营商、合作伙伴等被政府部门处罚、第三人索赔或以其他形式被追究法律责任的，该卖家应全额赔偿受害方的一切损失(包括但不限于各种赔偿费、诉讼费、律师费、证据保全费及为此支出的其它合理费用)。
2.Sellers shall be responsible for the truth, legality, compliance, correctness and accuracy of the wording, materials, pictures, video images, layout design, fonts and other information uploaded, transmitted, shared and displayed on LiuHua Mall. Sellers shall also promise to have complete intellectual property rights or have legal authorization and shall not violate the laws and regulations or infringe any rights and interests of others. If the Seller violates this Article or the relevant provisions in the "Terms & Conditions of Use” and causes LiuHua Mall, or its operators and partners, etc. to be fined by the government, to be claimed by the third parties or to be held liable in any other ways, the Seller shall be fully liable for all losses (including but not limited to various compensation fees, litigation fees, attorney fees, evidence preservation fees and other reasonable expenses incurred for this purpose).
3.流花商城有权对卖家所所上载、传送、分享和展示的信息进行不定期抽查、审查，如发现违法违规、违反本细则或平台其他规则之信息，流花商城有权不经卖家同意删除相关违法违规内容、对相关产品和服务进行下架处理，并视情节轻重程度对卖家采取限制部分功能、降低店铺等级、冻结账号、扣除保证金、强制关闭店铺、收回账号等惩罚措施，同时保留依法追究其他相关法律责任的权利。卖家应了解并确认，流花商城的抽查、审查行为并不免除卖家保障其自身行为及其所发布信息合法性的义务，卖家仍应独自承担因其违法违规行为产生的相关民事、刑事、行政责任，而不能以流花商城已审查或未审查为由主张免责或要求流花商城承担任何形式的单独、补充或连带责任。
3.LiuHua Mall has the right to conduct random inspections and reviews of all information uploaded, transmitted, shared, and displayed by Sellers. If any information is found to be violated against laws, regulations, this Rules or other rules of the platform, LiuHua Mall has the right to delete such information and/or remove the related products/services without the Seller’s consent. Besides, LiuHua Mall has the right to restrict the Seller’s certain functions on the platform, lower the store rating, freeze the account, deduct the deposit, and terminate the account, etc. depending on its severity. At the same time, LiuHua Mall reserves its right to claim the legal liabilities in accordance with the laws. Sellers shall understand and confirm that the random inspections and reviews made by LiuHua Mall shall not exempt the Sellers from the obligation to be legitimate of their behaviors and the information posted by them, and Sellers shall bear the civil, criminal and administrative responsibilities arising out of or in connection with the violations of laws and regulations by themselves, and shall not claim any exemption or require LiuHua Mall to bear any individual, supplementary or joint liability due to the inspections and reviews have been made.
4.流花商城无法完全监控经平台服务传送之内容，也无法对用户的使用行为进行全面控制和审查，因此，流花商城开通投诉渠道，以便及时发现和纠正相关的违法违规违约行为。用户理解并同意，如用户被他人投诉侵权或用户投诉他人侵权，流花商城有权不经通知立即删除被投诉产品/服务或相关信息或采取其他措施中止或终止被投诉的侵权行为，并依合理判断决定将争议中相关方的主体、联系方式、投诉相关内容等必要信息提供给其他争议方或相关部门，以便及时解决投诉纠纷，保护他人合法权益。
4.LiuHua Mall shall not fully surveil the content transmitted through the platform and control and review the Users’ behavior. Therefore, LiuHua Mall has set a complaint channel to promptly detect and correct related violations of laws and regulations. Users understand and agree that if any User is complained of infringing others or complains to be infringed by others, LiuHua Mall has the right to immediately delisting/delete the complained product/service or related information or take other measures to suspend or terminate the alleged infringement. Besides, LiuHua Mall has the right, in accordance with its reasonable judgement, to provide the necessary information such as the User’s name, contact information, and related content in the dispute to others or relevant departments in order to resolve the complaint in a timely manner and protect the legitimate rights and interests of others.
5.本章为普适性规定，对流花商城用户在平台上所为之任何行为均有法律约束力。用户使用流花商城服务或功能过程中，该服务或功能相关细则规定与本章规定相冲突的，优先适用相关细则的规定。
5.The provisions of this chapter are general rules and are legally binding to all Users of LiuHua Mall. During the Users’ use of the services or functions of LiuHua Mall, if the relevant rules and regulations conflict with the provisions of this chapter, the relevant rules and regulations shall be applied first.
第三章 定向展示功能的内容
Content of the Designated Display
•卖方开通及使用定向展示功能指南
Guidelines for Sellers to activate and use the Designated Display
1.通过平台后台管理系统在其自营店铺上传其正在或者计划销售之产品/服务的样板图片、视频及相关商品/服务信息，并根据流花商城【弹窗提示/渠道】选择开放或关闭其他各类型用户访问样板图片、视频的权限。
1.Sellers shall upload the pictures, videos and the related products/services information they are currently or planning to sell on the self-operated stores through the Seller Management Panel of the platform and choose to be Enable or Disable for other Users to access and visit of the pictures or videos.
2.卖家点击开放其他用户访问样板图片、视频权限的，则所开放权限的所有用户均可无限量、无条件检索、浏览该样板图片、视频及与之相关的产品/服务。
2.If the Seller chooses to allow Users to access and visit the pictures or
videos, the Users are enabled to search and browse the pictures, videos and
the related products/services unconditionally.
3.卖家点击关闭特定用户访问样板图片、视频权限的，则流花商城系统将对相关样板图片、视频进行打码、模糊化或隐藏处理，被关闭权限的用户仅能看到该产品/服务部分信息，而无法查看样板图片、视频。如被关闭权限的用户申请查看的，流花商城将向卖家发送消息提示【是否接受XX用户访问申请】，卖家可自行选择是否接受；卖家可随时通过平台系统通知查看、选择是否接受其他用户提交的访问申请。
3.If the Seller chooses not to allow the specific User to access and visit the pictures or videos, LiuHua Mall may pixelate, blur, or hide the relevant pictures or videos to that specific User. Such User whose permission is not authorized can only browse part of information of the products/services, not being able to view the pictures or videos. If such User unable to view wish to applied for viewing, LiuHua Mall will send a message to the Seller to confirm【Whether to accept XX User’s application for access or not】, and the Seller can choose to accept it or not. Or, the Seller may check and choose whether to accept other Users' application for access through system notification anytime.
4.卖家可随时通过系统后台对指定一个或数个用户，或指定类型的所有用户设置开通、调整、变更、关闭对全部或特定产品/服务样板图片、视频的访问权限。
4.Sellers have the right to make changes to viewing permission according to their need , enable or disable any rights to access and visit the pictures or videos of the products/services at any time through Seller Management Panel for one or several Users, or specific types of Users.
•定向展示功能下买家浏览指南
Guidelines for Buyers to browse under Designated Display
1.卖家选择开放相关用户访问样板图片、视频权限的，被开放权限的用户浏览相关样板图片、视频将不会受任何限制。
1.If the Seller chooses to allow the specific Users to access and visit the pictures or videos, such Users shall not be subject to any restrictions on viewing the pictures or videos.
2.卖家选择关闭相关用户访问权限，但选择接受其他用户访问申请的，该样板图片、视频【位置】会显示【申请访问】按钮，如点击该按钮，流花商城将为该用户发送访问申请至卖家，卖家同意的，流花商城会通知用户并提示用户及时访问；卖家无回复或者拒绝的，提交申请的用户仍无法访问该样板图片、视频。
2.If the Seller chooses to denied a specific Users’ rights to access, but allow other Users' application for access and visit, the product link of the pictures or videos may display a button for【Apply for Access】. If the User clicks the button, LiuHua Mall will send the Seller an access request for the User. In the event that the Seller agrees/aprroved such request, LiuHua Mall will notify the User and prompt the User to access and visit in time. Once the Seller does not reply or refuse in time, the User who submits the application shall still not be able to access the product pictures or videos.
3.卖家选择关闭特定用户访问权限，同时选择拒绝接受访问申请的，则被关闭权限的用户将无法访问相关样板图片、视频。
3.If the Seller chooses to disable a specific User's permission for access and refuse to accept its access application, the User whose permission has been revoke/disable shall not be able to access and visit the related pictures or videos.
4.卖家选择关闭特定用户访问权限的，被关闭权限的用户也可通过卖家提供的客服通道联系卖家，申请获取访问权限，但买家能否获得访问权限仍取决于卖家的决定。
4.If the Seller chooses to revoke/disable a specific User’s access rights, such User whose permission has been revoke/disable can still apply for the access permission through the customer service channel provided by the Seller. Whether the application will be accepted or not shall depend on the Seller’s decision.
第四章 投诉与申诉
Complaints and Appeals
1.任何用户发现其他用户行为或所发布信息存在违法违规、侵犯他人知识产权或存在其他不道德、不友善、歧视等情形的，有权通过如下任何一种方式向流花商城投诉：
Any User is entitled to file a complain to LiuHua Mall through any of the following methods if he/she discovers other Users’ behaviors or published information violates laws and regulations, infringes on others’ intellectual property rights, or exits any unethical, racist, or discriminating situation:
1）发送电子邮件至【Support@liuhuamall.com】反映情况；
1）Send an email to 【support@liuhuamall.com】 to report the situation;
2）在客户端通过进入“Contact Us”联系在线客服沟通。
2）Contact the online customer service by【Contact Us】
流花商城调查发现投诉内容属实的，有权按本细则规定对相关内容发布、传输用户予以处罚。
If LiuHua Mall finds the complaint is true after investigation, LiuHua Mall is entitled to impose penalties in accordance with this Rules on such Users who publish and transmit the related content.
2.如果用户对流花商城基于本细则做出的处理有异议，可以通过平台申诉渠道：【support@liuhuamall.com】，向流花商城进行反馈。
2. If the User has objections to the penalties imposed according to Article 1 of this Chapter, the User is entitled to appeal to LiuHua Mall through the appeal channel on the platform: 【support@liuhuamall.com】.
第五章 其他 Others
1.本细则是用户与流花商城之间关于《流花商城会员服务协议》的附件与实施细则之一，与该协议一并对用户发生法律约束力。
1. This Rules is one of the annexes of the " Terms & Conditions of Use " and is legally binding on Users.
2.流花商城会对本细则及/或其他规则进行不定期的修订或新增条款，并在流花商城执行公示程序。若修订内容对多数用户的权益构成重大影响，则另行执行征求意见程序。公示期结束后，规则修订内容即告生效。
2. LiuHua Mall will revise or add new clauses to this policy and/or other policies from time to time, and publicize these revised or added new clauses on LiuHua Mall. After the publicity period ends, the revised or added rules will come into effect. If such revision or addition has a significant impact on most Users, a separate procedure for soliciting opinions will be implemented.
3.用户不同意修订或新增后的规则中与定向展示相关的内容的，可在规则生效后停止使用定向展示功能；如其后仍继续使用流花商城定向展示功能的，则视为同意遵守相应的变更内容。
3.If the User disagrees with revised or added rules relating to Designated Display, the User can stop using the Designated Display function. In the event that the User continues to use such function afterwards, the User shall be deemed to agree to such changes.
